SAN JUAN COUNTY — October is National Breast Cancer Awareness month, and the color pink is about to once again be splashed throughout the County as the “Get Pinked San Juan County” campaign, aimed at raising awareness and funds for local women battling cancer, gears up.
The campaign kicks off Saturday with the Get Pinked Gala, held on the grounds of the Farmington Museum. Earlier on Saturday, the Bloomfield Fire Department is hosting its second annual Get Pinked Race, offering a one mile fun walk, 5K walk/run, and five mile hill run. 
The Get Pinked campaign will continue throughout the month of October, and will include a return of the popular pink glove dance video, and will end with a Get Pinked Rally on October 30. Local businesses and high schools are being asked to conduct awareness and fundraising projects throughout the month. 
Like last year, all proceeds from the month-long campaign will benefit the Cathy Lincoln Memorial Cancer Fund, a San Juan Medical Foundation project that assists local women with diagnostic testing and treatment for cancer. 
Jere Lard serves on the Cathy Lincoln Fund committee, and says it's the local emphasis that keeps her involved with the campaign. 
“This is a women's issue, and we need to stay on top of it as well as we can,” said Lard. “We raised over two hundred thousand dollars last year, and I think it's just awesome that all of the money raised stays right here in San Juan County, helping women here.


The Get Pinked Gala is being chaired by Cindy Roberts and Tonya Eckstein, wives of the Farmington and Bloomfield Mayors, as well as Aztec Mayor Sally Burbridge. The gala begins with cocktails at 6 p.m., dinner at 7, and a live auction and dancing will start at 8.
The Bloomfield Fire Department's Get Pinked Race begins Saturday at 7 a.m. at the Bloomfield Fire Department, 911 N. 1st Street, and runners and walkers are being encouraged to sign up. 
“People who don't want to participate in the race but who would like to contribute can come in to the Fire Department at any time and donate $20 and get a t-shirt,” said Fire Chief George Duncan, who also appreciates the Get Pinked campaign's emphasis on helping local women.
“My mother was a breast cancer survivor, so this does kind-of strike home on a personal level,” he said. “Other firefighters have also been affected by cancer, so we like the fact that funds raised stay here in San Juan County.” 
Tickets for the Get Pinked Gala cost $125 per person, $225 per couple, and table sponsorships are available. Tickets can be reserved by visiting
Entrants for Bloomfield's Get Pinked Race in Bloomfield can register by visiting, or can pay by check on the day of the race. Cost of the run/walk is $25, which includes a t-shirt.     
More information on this year's Get Pinked campaign can be obtained by visiting, or by calling 505-609-6813.