FARMINGTON — Local organizations are asking shoppers to save some cash for Saturday to boost small businesses.

The San Juan College Small Business Development Center and San Juan Local First are backing an effort to encourage shoppers to remember local retailers as they begin to cross off their shopping lists.

Small Business Saturday was created in 2010 by the U.S. Small Business Administration in response to small business owners' need for more customers.

The goal is to put more dollars back into small businesses and the local economy, supporting jobs, increasing tax revenue and reinforcing the bottom line.

"Small businesses can oftentimes provide those unique goods and services that you're not going to find at a big-box store," said Dorothy Nobis, president and CEO of the Farmington Chamber of Commerce.

She urged local shoppers to patronize small businesses in addition to big retailers, which annually draw large crowds in Farmington for Black Friday specials the day after Thanksgiving.

"When you go into a small business, they're generally owned by people you know and they have a vested interest in keeping you happy (with) the service they provide," she added.

As part of the SJLF Holiday Ticket Give-a-way promotion, participating businesses will hand out a ticket for every $10 spent at their businesses, with three $500 cash winners being drawn from the tickets on Dec. 14.

Participating businesses include Three Rivers Eatery and Brewhouse, Brown's Shoe Fit Co., Sun Glass and many others.


More information and a full list of participating businesses can be found on San Juan Local First's website,

"Shopping local just makes good business sense," said Carmen Martinez, director of the Small Business Development Center, in a statement released Monday. "Championing small business, we hope to encourage the community to come together and support San Juan County businesses."

Supporters say even a small shift in consumers' spending habits creates a major impact for the local economy and for small business.

"Local businesses also play a key role in shaping our community and making it a good place to live and work," said Susan Steinhoff, a San Juan Local First board member.

San Juan Local First was founded in 2011 to help build a more sustainable local economy.

It is partnering with the Small Business Development Center, a resource for entrepreneurs based at the college.

For more information about Small Business Saturday, visit