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BLOOMFIELD — Fasten your seat belts, Bloomfield.

The 2013 Fireball Run AdventuRally, a Web-based reality TV series, rolls into town Monday.

Now in its seventh season, this year's show follows 45 teams of drivers for eight days across 2,000 miles from Colorado to California. Drivers pass through lesser-known cities to raise awareness for missing children and to promote the smaller communities as vacation destinations. The show will be streamed live at

This year's theme is "All Stars and Movie Cars," a nod to some of the participants and cars used in the show.

Vehicles being used for the event include the time-traveling car from "Back to the Future," the Pontiac Trans Am from "Smokey and the Bandit," a "M*A*S*H" ambulance and the Nuclear Tac Team limo from "Cannonball Run II." Among the drivers are retired NASA astronaut Jon McBride, Lamborghini legend Valentino Balboni and Kelly Kaminski, a world champion barrel racer.

The race began Friday in Longmont, Colo. Over the weekend, teams will travel to Alamosa, Colo., and are scheduled to arrive in Bloomfield Monday morning. Teams will visit cultural destinations and area businesses around the city on their quest to collect points, distribute flyers and solve riddles and challenges.

The show will also make pit stops in Aztec and Shiprock before heading west to Page, Ariz. Other stops along the route to the Sept. 28 finish line in Riverside, Calif., include Gallup; Mesa, Ariz.; and El Centro, Calif.

"It's been a lot of fun getting ready for it," said Bloomfield Mayor Scott Eckstein. "This is such a unique experience and a way to shine a spotlight on Bloomfield."

Each host city is asked to choose a charity the race teams can support. Eckstein chose the Bloomfield Boys and Girls Club, which has struggled to keep its doors open.

At 3:30 p.m. Monday, the teams will stop at Bloomfield High School so the public can take in the show cars, meet the participants and get autographs. Later that evening, a private dinner will be held to welcome the participants and thank local sponsors.

At 8:30 a.m. Tuesday, the public can attend a send-off off at First Baptist Church as the car teams continue through Farmington and Shiprock on the way to Page, Ariz.

"If people can come out and show their support for the city and the show, that would be great," Eckstein said.

The show's producer J Sanchez, who originally from Belen, is happy to come back to his native state.

"I won't know where I will be till I see green and red chiles, and then I'll know we're in Bloomfield," he joked. "We'll get a little wet, get kicked by a horse or two, but it will be a lot of fun."

Eckstein is just thrilled Bloomfield was selected as a host city.

"There are three things that should come out of Fireball Run," he said. "First, we're locating kids. Second, there's a very real economic development opportunity. Last, here's a special way to bring the community together for such a unique event. Those things matter most to me."

James Fenton covers Aztec and Bloomfield for The Daily Times. He can be reached at 505-564-4621 and Follow him @fentondt on Twitter.